Wednesday, May 15, 2013

The Nonprofit Strategist: Making Nonprofits Click

My newest "Nonprofit Strategist" column is up at Benchmark Email's website, and I hope you'll take a look. This month I'm talking about Ori and Rom Brafman's book Click: The Magic of Instant Connections (Broadway Books, 2010). They didn't write this as a business tome, per se, but the concepts that they present about how we interact and connect with others are interesting ones for the professional and the personal worlds.

From my post:

Now, I'm one of those people who believe that we meet the people we meet in life for a reason. There are just too many people in this world for us to be meeting the ones we meet for no good reason ... hence the people we meet need to matter.  Call it karma, fate, providence, whatever you want.

But this clicking business ... I always thought it was sort of serendipitous, a bit of magic. As it turns out, magic is actually part of it but there is more psychology involved than one might think.  What's even more fascinating is that it is actually possible to create these moments because in almost every instance when we click with someone, the same five factors (or, "accelerators") are generally at play.

If you have anything to do with donors or volunteers or organizing special events or dealing with people, read the entire post ("Making Nonprofits Click") here.

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